1. What is Marketing? The process of planning and executing the concepts, pricing, promotion and distribution of ideas / goods / services to satisfy individual's / organizational goals is called marketing. 2. What is Viral Marketing? Marketing by the word of the mouth, having a high pass-rate from person to person is called Viral marketing. Creating a 'buzz' in the industry is an example of viral marketing. 3. What is Bench Marketing? A comparison of the business processes with competitors and improving prevailing ones is called bench marketing. 4. What is Drip Marketing? The method of sending promotional items to clients is called Drip marketing. 5. What is Guerilla Marketing? Unconventional marketing intended to get maximum results from minimal resources is nothing but Guerilla Marketing. 6. What is Branding? The essence of a product, its quality and competitiveness displayed in the form of letters, symbols and colours is known as branding. 7. What i...
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